“Reid Hoffman has a talent for getting right to the heart of a business case and turning it into an unforgettable lesson. If you’re scaling a company — or if you just love a well-told story — this is a book to savor.”
Bob Iger
executive chair, Walt Disney Co.
Masters of Scale book, cover, with arrow pointing below

Masters of Scale

Surprising Truths from the World’s Most Successful Entrepreneurs

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What Everyone is Saying

Masters of Scale Book in the News

Business Insider logo
Sept. 7, 2021
“A new book provides the antidote for the creeping feeling that the business world is hopelessly out of ideas and awash in get-rich-quick schemes...”
TechCrunch logo
Sept. 8, 2021
“When you’re in the mood for a pep talk, who better to turn to than a well-networked, optimistic mentor who is naturally in your corner?...”
goodreads logo
Aug. 30, 2021
“A fast, surprising and very entertaining read, it’s the best popular business book I’ve read in a long while...”

What You'll Learn

Each chapter of the book covers
a proven theory of scale...

  1. 01

    Getting to No

    What’s the most overlooked opportunity among early-stage entrepreneurs? The information you can gather from different kinds of “No.”

  2. 02

    Do Things That Don’t Scale

    The critical early days of launch are an opportunity to define and refine your product—until you’ve handcrafted something people love.

  3. 03

    What’s the Big Idea?

    Learn how great entrepreneurs work to find ideas — and develop the mindset to put them in motion.

  4. 04

    The Never-Ending Project: Culture

    Culture is the context you set for your employees to work at their best. But how do you create a culture today that will serve you well tomorrow?

  5. 05

    Growing Fast, Growing Slow

    It's risky for a startup to grow too fast, but going slow is often even more dangerous: it can starve you out of the resources you need to grow.

  1. 06

    Learn to Unlearn

    We all have a tendency to hold on to the strategies that helped us succeed last time. But to truly scale an organization, you have to learn to unlearn.

  2. 07

    Watch What They Do, Not What They Say

    There’s often a vast divide between what customers say they want and what they actually want. Learn to listen to the right signals.

  3. 08

    The Art of the Pivot

    It’s hard to abandon a beloved idea — even after it stops working. The key: recognize when it’s time, and learn how to lead in a new direction.

  4. 09

    Lead, Lead Again

    Leadership at scale—and leadership as you scale—means you’re constantly adapting and evolving.

  5. 10

    The Trojan Horse

    Many great founders have a second purpose, a mission they’re trying to get done in the world. Explore how to bring that second purpose to the fore.

This book draws from a pantheon
of scale leaders...

Whether you’re at a startup or working to drive change within a large organization, the business principles in this book will help you deploy your strategy with creativity, integrity and realism.

Satya Nadella, CEO, Microsoft

Instead of learning from one entrepreneur at a time, what if you could distill the lessons of many of the greatest founders of our time? This book combines memorable stories with actionable insights from world-class leaders to help you turn your biggest, boldest ideas into reality.

Adam Grant, #1 New York Times bestselling author of THINK AGAIN & host of the TED podcast WorkLife

A book to take with you into battle as you build a company or a career. It’s full of enjoyable stories, but the killer feature is the sharp insights Reid draws out – specific, memorable, actionable mindsets.

Reed Hastings, Co-Founder and CEO, Netflix

To lead with vision and heart, start by listening and learning from others. Using stories to teach lessons, this book is full of solid (and sometimes surprising!) advice that will help accelerate your journey.

Angela Ahrendts, Former CEO, Burberry, & Former Head, Apple Retail

The advice in this book is both principled and creative, rooted in true stories from a broad group of leaders. A generous roadmap and framework for thinking wisely about your own growing business.

Shellye Archambeau, Author of Unapologetically Ambitious

There is no such thing as an overnight success, but you can avoid making some of the same mistakes as those who have walked before you. I highly recommend this book as an insightful and inspiring guide to anyone embarking on an entrepreneurial journey.

Tory Burch, Founder of Tory Burch LLC and Tory Burch Foundation

Building a business is terrifying, orders of magnitude moreso if you’re not close with a bunch of people who have already done it and done it successfully. While no book is a substitute for the right kind of friends (another matter entirely), this is probably as good a substitute as exists in book form.

Franklin Leonard, Founder, The Black List

The stories in this book remind me of the unparalleled power of business to create opportunity, change lives and build dreams.

Sir Richard Branson, Founder, Virgin Group

About the Authors

Reid Hoffman

Host of Masters of Scale

As an entrepreneur and executive, Reid Hoffman played an integral role in building many of today’s leading consumer technology businesses; as an investor, he has been instrumental in the success of iconic companies such as Facebook and Airbnb and has helped fast-growing newcomers like Aurora and Convoy get to scale.

In 2003, he co-founded LinkedIn, the world’s largest professional network. Previously, Reid served as executive vice president at PayPal, where he was a founding board member. Reid joined Greylock in 2009, where he focuses on early-stage investing.

Reid is the best-selling author of The Start-up of Youand The Alliance and co-author of Blitzscaling, and the host of Masters of Scale.

June Cohen

Co-Founder & CEO of WaitWhat

June Cohen is the co-founder and CEO of WaitWhat, a media invention and technology company recognized for high-quality, genre-defining content and distribution platforms designed around human potential.

Prior to co-founding WaitWhat, June headed up media for TED, building its digital media operations from the ground up. In 2006, she launched TED Talks on the Internet. Prior to TED, June was VP of Content at HotWired.com, the pioneering website from Wiredmagazine; as a student, she led the Stanford team that developed the world’s first networked multimedia magazine. June holds a BA from Stanford, where she was Editor in Chief of The Stanford Daily.

Deron Triff

Co-Founder of WaitWhat

Deron Triff is the co-founder of WaitWhat, a media invention and technology company. WaitWhat’s media properties — each earning Webby Award honors and together downloaded more than 75 million times — includeMasters of Scale with Reid Hoffman; Masters of Scale: Rapid Response with Bob Safian, the beloved Meditative Story, the technology series Should This Exist?, and the creativity series Spark & Fire.

Prior to co-founding WaitWhat, Deron served on the executive team at TED, where he built nearly 100 partnerships that grew TED’s audience to over 100 million per month, creating hits like TED Radio Hour on NPR, TED Weekends on The Huffington Post, TED Shows on Netflix, TED English with National Geographic Learning, and collaborations throughout Asia, Latin America, the Middle East and Europe. Prior to TED, Deron served as Vice President of Digital Ventures for PBS, where he launched the kids cable network Sprout. He holds an MBA from McGill University in Montreal.

About the Book

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset — and that mindset can be cultivated.

Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories — as well as his own experience as a founder and investor — to distill the secrets behind the most extraordinary success stories of our times.

Here, Hoffman teams up with Masters of Scale’s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram,and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century.

Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.)

Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider’s guide will inspire you to reimagine how you do business today.

About Masters of Scale

Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion. Most episodes begin with an entertaining tale that sets the stage for Reid to reveal a new theory about scaling. It then unfolds like a detective story as he tests and turns the idea with some of the most iconic masters of scale on the planet.

It’s a program that easily jumps fields, connecting the dots between the stories of famous founders and leaders, all with the aim of illuminating big concepts and simple hacks that can change everything. Unexpected guests pop in and out of the show to share their own fascinating parallels that lend further proof, or counterpoints, to the theory Reid is demonstrating. At the end of each episode we come full circle to where we started – a notion, theory, or hunch that starts to make a lot of sense. Much more than just an interview show, this is a genre-defining series on how to think boldly and differently about the world.

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